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Flipkart: A Case Study of India’s First Unicorn

As the world is rapidly changing and adapting entrepreneurial culture, we often hear about new start-ups and newly emerging unicorns. But do you remember the first Indian unicorn? Well! it's none other than your go-to online shopping spot -...

Duroflex Opens New Experience Center In Bangalore

 Duroflex, India's leading sleep solutions company, has opened its third Experience Centre in Bengaluru to offer an immersive shopping experience to people looking for a range of healthy and high-quality sleep solutions from a trusted brand along with a...

CEAT Tyres Signs Rana Daggubati As Brand Ambassador

CEAT Tyres has signed Bollywood star Rana Daggubati as its brand ambassador for promoting the ‘Puncture Safe’ range of bike tyres across media platforms. As part of an integrated marketing campaign across all five southern states of India, Rana...

Sunfeast YiPPee! Ki Saucy Googly to instant noodle lovers

The new TVC communication launched for Sunfeast YiPPee! Saucy Masala variant, showcases the differentiated red coloured noodle block along with a special masala delivering the tanginess of sauce ITC Ltd.’s YiPPee!, known for its round instant noodle blocks and long...

Make Sundays Funny With Bingo Comedy Adda

Everyone enjoys comedy. It lightens up moments and reminds us that everything in life need not be taken seriously. Entertaining consumers with fun, light-hearted and witty conversations has been the motto of brand Bingo!, the preferred snacking choice of...

Levista Coffee Releases TVC to Celebrate Festive Season

Levista Coffee has released a new TVC to celebrate the festival season. Commenting on the release of this TVC, Mr. S. Shriram, Vice President, Levista Coffee said, “We are excited to release our new TVC ahead of the upcoming...

Candyman Celebrates Fan Moments During Match Hours

ITC Ltd.’s confectionery brand Candyman Fantastik, acclaimed for its crispy wafer rolls filled with luscious choco creme, has released a set of 12 new contextual TVCs for its campaign ‘Cricket’s Snacking Partner’. The campaign celebrates extraordinary, on-the-field, cricketing moments...

BIKANO Launches 17 Festive Gift Packs For Diwali 2020

With the festive season kicking in, leading FMCG brand Bikano has announced a plethora of attractive gift packs for its consumers. The 17 different gift packages, which are carefully curated keeping in mind all the tastes and choices, contain...

Sunfeast YiPPee Launches New TVC Featuring M S Dhoni

ITC’s Sunfeast YiPPee, one of the most popular instant noodles brands in India, launched the Apna Style TVC campaign that introduces consumers to devour their bowl of instant noodles in a cheerful and interesting manner. The new campaign rekindles the...

Sunfeast Bounce Launches ‘Andar Ka Baccha Bahar Lao’

ITC’s Sunfeast Bounce, one of the largest crème biscuit player, enjoys a broad consumer base of kids and adults alike, endeavours to bring back excitement in life with its new campaign ‘Andar Ka Baccha Bahar Lao’. The campaign is...

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