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Aryan Khan Turns Entrepreneurs, Onboards Dad SRK As Brand Ambassador

Bollywood superstar Shah Rukh Khan's son Aryan Khan has embarked on a new entrepreneurial venture with the launch of his luxury streetwear brand, D'YAVOL. Mega start Shahrukh Khan will be the ambassador for his son's upcoming brand. The limited-release...

Two New MSOs Licensed by MIB

The Ministry of Information and Broadcasting (MIB) has granted licenses to two new Multi-System Operators (MSOs) in the period from November 30, 2022 to December 31, 2022, bringing the total number of registered MSOs to 1,748 as of December...

Flipkart: A Case Study of India’s First Unicorn

As the world is rapidly changing and adapting entrepreneurial culture, we often hear about new start-ups and newly emerging unicorns. But do you remember the first Indian unicorn? Well! it's none other than your go-to online shopping spot -...

Food Hygiene has become foremost priority post COVID

One of the most desirable consequences of Covid-19 has been the increased all-round consciousness for hygiene. And among several types of hygiene such as personal hygiene, environmental hygiene etc which impact our day-to-day lives, food hygiene has naturally emerged...

Tupperware India Celebrates ‘Care for Food’ Month This April

Tupperware, a conscientious global premium homeware brand based out of Orlando, US, celebrates the spirit of ‘Care for Food’ in the month of April every year. The initiative intends to create awareness regarding food preservation and inspires the public...

How short video apps stepped up in ongoing war against Covid-19?

With the world adhering to norms like social distancing in the prevailing lockdown and Covid-19 scenario, social media and short video platforms have helped people come closer, at least virtually. Propelled by the lack of recreation options, activities on...

Amul Brings Back It’s Classic 90s Advertisement During The Ramayan & Mahabharat On DD

On popular demand, Amul brought back a few of its old, popular ads from the 90s during the Ramayan & Mahabharat retelecast on Doordarshan. The move invoked a wave of nostalgia among Indian viewers who are currently observing a...

5 Lessons From China That Brands In India Can Leverage: WPP

While the world is going through the Covid-19 havoc, WPP plc releases its point of view on "COVID-19 – INDIA’S SENTIMENT & IMPACT ON BRANDS." Headquartered in WPP plc are a leading multinational communication, advertising, public relations, technology, and...

Panic Buying Soars: 80-100% Surge In Sales Of bigbasket & Grofers

Fear of a complete lockdown has lead consumers to panic buying, so much so that online grocery players are recording double sales. Leading brands in the category like Bigbasket and Grofers have recorded an 80-100% surge in sales. Mumbai,...

EaseMyTrip Reinvents Flight Booking Experience on Whatsapp

EaseMyTrip, Easy Trip Planners Limited has announced integration on WhatsApp messenger to book flight tickets. The integration will allow customers to book flight tickets at a competitive rate for their desired destination through WhatsApp itself. Read More: Times OOH establishes strong...

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