The new TVC communication launched for Sunfeast YiPPee! Saucy Masala variant, showcases the differentiated red coloured noodle block along with a special masala delivering the tanginess of sauce
ITC Ltd.’s YiPPee!, known for its round instant noodle blocks and long slurpy noodles, has launched Sunfeast YiPPee! Ki Saucy Googly, a new TVC campaign for its yet another differentiated offering -Sunfeast YiPPee! Saucy Masala.Consumer research and studies reflect that a section of Indian noodle-lovers quintessentially enjoy adding a smack of tanginess to their noodles.
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Featuring brand ambassador MS Dhoni, Sunfeast YiPPee! Ki Saucy Googly campaign introduces consumers to the two culinary googlies in one pack of Sunfeast YiPPee! Saucy Masala – the red coloured noodle block that gives the noodles their tangy and distinctive color and thechatpata taskemaker, infused with the tangy taste of tomato sauce. The TVC concludes withMS Dhoni having tasted YiPPee! Saucy Masala and vouching for this culinary Googly over the cricketing one.
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The TVC is being aired across all popular GEC channels in the country in eight languages including Hindi, Marathi, Kannada, Telugu, Bengali, Oriya,Tamil and Malayalam. To further amplify its reach, the campaign is alsoparallel activated on digital platforms like Facebook, Instagram, and YouTube. Furthermore, YiPPee! is engaging with consumers through interesting contests and activities and offering the consumers a chance to win exciting prizes.
ITC’s Foods brands delight millions of households with a wide range of differentiated, value-added products developed by leveraging ITC’s in-house R&D capabilities, deep consumer understanding, knowledge of preferred Indian tastes, agri-sourcing & packaging strengths, and an unmatched distribution network.
ITC’s uncompromising commitment to the health and safety of its consumers ensures adherence to the highest levels of quality, safety and hygiene standards in manufacturing processes and in the supply chain.. Going beyond process control, ITC ensures that quality standards are stringently adhered to while choosing ingredients that go into the preparation of its food products.