Marketing

Moment marketing is a strategy in which brands aim to create and capitalize on timely, relevant, and opportunistic marketing campaigns in real-time. It involves using current events, trends, and cultural phenomena as a way to engage with consumers and...

 Duroflex, India's leading sleep solutions company, has opened its third Experience Centre in Bengaluru to offer an immersive shopping experience to people looking for a range of healthy and high-quality sleep solutions from a trusted brand along with a...

The new TVC communication launched for Sunfeast YiPPee! Saucy Masala variant, showcases the differentiated red coloured noodle block along with a special masala delivering the tanginess of sauce ITC Ltd.’s YiPPee!, known for its round instant noodle blocks and long...

With people becoming more health-conscious, the eating patterns are changing. From Bikano spicy mixture, people are now shifting to Bikano diet mixture. Manish Aggarwal, Director, Bikano talks about this new normal! The widely popular and ready-to-eat traditional Bikano spicy mixture...

Stratbeans, a leading provider of AI-BASED ONLINE LEARNING SOLUTIONS, announced the introduction of its modern, advanced digital solution which is designed to drive better sales enablement in the corporate sector. The employment of the new advanced digital solution would...

Everyone enjoys comedy. It lightens up moments and reminds us that everything in life need not be taken seriously. Entertaining consumers with fun, light-hearted and witty conversations has been the motto of brand Bingo!, the preferred snacking choice of...

From high-performance adventure bikes to machines designed for the best city commuting experience, different bicycles offer diverse riding experiences to cyclists. Bicycle lovers are on a constant lookout to find the perfect machine to suit their lifestyle and riding...

 Bangalore based Levista Coffee which turned four this month since its launch, unveiled its four variants of ‘Flavored Coffee’. The four variants include Vanilla, Caramel, Hazelnut and Choco-Orange.  It has further also launched a new variant of Instant Coffee aptly named ‘Supreme’ which has 70% Coffee...

In the times of social distancing and digital evolution, when milennials are spending a substantial amount of their time on internet, brands are roping in influencer marketing strategies to communicate with their audience. With an evolved ROI, cost per...

ITC Ltd.’s Sunfeast, which recently launched its new sub-brand, Sunfeast Caker to expand its footprint in the cakes category, has launched its first pan-India TVC campaign ‘Paet Ko Do Kuch Great’. The campaign communication strikes a chord with every...