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Flipkart: A Case Study of India’s First Unicorn

As the world is rapidly changing and adapting entrepreneurial culture, we often hear about new start-ups and newly emerging unicorns. But do you remember...

Moment Marketing: Case Study of Indian Brands

Moment marketing is a strategy in which brands aim to create and capitalize on timely, relevant, and opportunistic marketing campaigns in real-time. It involves...

Stratbeans Introduces AI – Based Advanced Digital Solution

Stratbeans, a leading provider of AI-BASED ONLINE LEARNING SOLUTIONS, announced the introduction of its modern, advanced digital solution which is designed to drive better...

Get Your Milk’s Report Card By Aashirvaad Svasti

ITC’s Aashirvaad Svasti recently launched a premium milk - Aashirvaad Svasti Select Milk in Kolkata. This comes with a unique offering ‘Doodher Report Card’...

How Birthday Girl Deepika Padukone Had Weaved Her Magic On Brands

We all remember the gorgeous face and the jaw-dropping acting of Shanti from Om Shanti Om in 2007, don't we? Well, that was the...

Advertising In Magazines Was Highest In June: TAM AdEx

Magazines had always been one of the most important sources of advertisements. However, in recent times, we have been seeing a decline in advertising...

Political Parties Heavily Rely On OOH For Upcoming Delhi Assembly Elections

Out Of Home marketing has always been a great tool for all the fields out there. Be it the film industry or the business...

Jumanji: The Next Level Leverage OOH To Grab Eyeballs

Brands have always prioritized the attention of their consumers. They have always come up with all the innovation in the world to grab as...

Industry Leaders To Look Out For In 2020!

2019 has been a golden year for media, marketing and advertising industry but 2020 is going to be that of diamond's. The top-level movement...

2020 Is Going To Be The Year Influencer Marketing

Marketing has always been a game of mind. The more creative the minds are, the greater impact they have of the products on the...

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