Bollywood superstar Shah Rukh Khan’s son Aryan Khan has embarked on a new entrepreneurial venture with the launch of his luxury streetwear brand, D’YAVOL. Mega start Shahrukh Khan will be the ambassador for his son’s upcoming brand. The limited-release collection is a collaboration between Aryan, Leti Blagoeva, and Bunty Singh, and is set to launch on Sunday, April 30, exclusively at dyavolx.com.
Limited Release of D’YAVOL
Aryan Khan announced the launch of his brand with a striking ad film that features his father, Shah Rukh Khan, and marks Aryan’s directorial debut. The ad shows Aryan erasing words like “timeless” from a blackboard before introducing the brand with his father picking up a paintbrush from the floor.
The launch of D’YAVOL marks Aryan’s first foray into the world of business, and the limited release adds to the exclusivity of the brand. It is likely to generate a great deal of interest among fashion enthusiasts, particularly those with an affinity for luxury streetwear.
Aryan has collaborated with Leti Blagoeva and Bunty Singh, who are both well-known in the fashion industry. Leti Blagoeva is a fashion designer who has worked with top brands like Versace, Alexander McQueen, and Givenchy. She is also the creative director of a fashion line called INIMICI. Bunty Singh, on the other hand, is a fashion stylist and creative consultant who has worked with celebrities like Ranbir Kapoor, Deepika Padukone, and Varun Dhawan.
Directorial Debut of Aryan Khan
The ad film for D’YAVOL marks Aryan’s directorial debut, and he has certainly made a mark with his first outing. The ad is stylish, visually arresting, and features Shah Rukh Khan in an engaging and impactful role. Aryan’s debut as a director is sure to create a lot of buzz in the industry, and it will be interesting to see what he does next.
SRK’s Business Ventures
Apar from this venture of Aryan Khan, the Khan family has a history of venturing into various businesses, with Shah Rukh Khan owning a production company called Red Chillies Entertainment and a cricket team called Kolkata Knight Riders. Aryan’s sister, Suhana Khan, was recently announced as the brand ambassador for Maybelline New York, a well-known cosmetics brand. Suhana is set to make her debut in Zoya Akhtar’s upcoming film ‘The Archies’.