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Duroflex Opens New Experience Center In Bangalore

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Shreshtha Verma
Shreshtha Verma
Shreshtha Verma is a media professional with 6 years of experience in journalism, including 2 years as a freelance writer and 4 years in full-time roles. With degrees in mass communication and law, she specializes in business reporting and has 3000+ bylines to her credit. Passionate about journalism, she excels in storytelling, writing, researching, editing, reporting and team leading.

 Duroflex, India’s leading sleep solutions company, has opened its third Experience Centre in Bengaluru to offer an immersive shopping experience to people looking for a range of healthy and high-quality sleep solutions from a trusted brand along with a safe and hygienic shopping environment. Located in Jayanagar, the latest Experience Center offers exclusive services and experiences that are unique only to Duroflex. The other two experience centres in Bangalore are located in Koramangala and Whitefield.

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Designed keeping shopper needs in mind, the new Duroflex experience centre is spread across 2,300 sqft and offers a unique and first-of-its-kind mattress shopping experience to help consumers make an informed selection.  Consumers can experience a wide range of innovative sleep solutions from Duroflex including the brand’s signature range Duropedic which is India’s No 1 doctor recommended orthopaedic mattress range to the high-performance ‘Energise’ range and premium eco-friendly ‘Natural Living’ range.  

Consumers can shop from a wide array of sleep accessories like memory foam pillows with neck support, comforters, slim mattresses, antiviral mattress protectors, and much more. The experience centre also has Duroflex’s newly launched furniture range including a range of designer beds and space-saving study/work desks.

Consumers can avail of a special launch offer of 25% off and assured gifts with every purchase making the experience more delightful. 

Besides expert advice to make an informed choice, shoppers at the Duroflex Experience Centre can avail of unique services like free home delivery, custom size mattress order and bed measurement before placing the order. These unique services are a testament to the brand’s commitment to always put their consumer well-being first and help India sleep better.

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With ever-growing consumer awareness of the importance of sleep, the sleep solution category is growing exponentially led by brand leaders like Duroflex.  As a category leader, the brand is putting customer needs first by offering a unique retail experience via their experience centres even when retail trends are backtracking across the country. This expansion plan is in line with the company’s vision to become an INR 2000 crore company by 2025.

Commenting on the launch of the new Experience Centre in Bengaluru, Mohanraj J, President & Business Unit Head, Duroflex said, “The past year has been transformational for the category. With increased awareness about sleep, immunity, and overall health people are increasingly seeking genuine and innovative sleep solutions from a trustworthy brand and as leaders, we have been able to lead this change.  Our latest Experience Centre in Jayanagar, Bangalore is an important part of this growth journey. It is also a testament to our endeavour to provide customers with a wide range of research-backed sleep solutions, and an enriching shopping experience to help them bring home great sleep and better health. 

Keeping consumer safety in mind, the brand is following extensive safety protocols including hand sanitisers, strict social distancing, single-use disposable sheets for mattress testing and temperature checks for employees and consumers.

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