Even as the whiff of the festive season still lingers strong in the air, India’s leading FMCG foods company Bikano has launched two variants of multigrain chips for health conscious food lovers and patrons. Fresh on the heels of coming out with a flurry of gift hampers for the recent Diwali dhamaka, India’s most loved food company has kept the celebratory spirits ‘high’ with this launch.
Under the brand name Treatos – an apt moniker signifying giving oneself a great treat – Bikano has positioned the multigrain products, named Chatak Masala and Tangy Tomato, as a healthier alternative to the conventional potato chips. Bringing together the goodness of an assortment of grains including rice, wheat, corn and pulses, the brand aims to give the food lovers the sheer joy of savouring the crispiness and crunchiness in terms of taste of regular potato chips while also taking care of their nutritional requirements. In terms of pure taste, whereas Chatak Masala caters to the taste of those with a craving for the hot, spicy and the peppery, Tangy Tamato is a tomato-based sharp-flavoured mouth-watering offering for those with a palate for the piquant who often like their taste buds to be challenged and excited.
Mindful of the sensitivities of customers, at the same time, the products have been launched at fairly modest price points. Both the product variants have been launched at a convenient price point of Rs. 5 only.
“With more and more people increasingly becoming health conscious and wanting to opt for healthy and nutritious snacks, there has been a latent demand for healthy snack products which could be similar in taste and texture to the widely popular potato chips. We wanted to meet that demand by coming up with these two multigrain chips products. While Chatak Masala is a classic spicy savoury in a healthy form, Tangy Tomato again offers a nutritious alternative to traditional potato chips,” explained Manish Agarwal, Director Bikano.
“Although Diwali has ended, the festive season continues right through to the end of this year. We wanted to participate in the prolonged celebrations by launching new products. What better than offering new products of healthy multigrain chips for our consumers,” further explained Mr Agarwal.
The two products are available through Bikano’s wide network of retail and modern trade outlets both within the country and outside.