Snacking enhances everyday moments and cricket fans love to munch on something while they are watching their favourite sport. ITC Bingo! is the preferred snacking choice of millions of Indians, elevating their experience while they are glued to their screens from the comfort of their homes. The brand has crafted a new campaign which captures the association of Bingo! with match time in a fun and quirky way while reminding the consumers to grab a pack of their favourite snack as the match ‘starts’.
Known for its distinct, clutter-breaking, youth-centric, witty communication, the new campaign ‘Match Start, Bingo! Start’ takes the consumers on an enthralling journey of a cricket fan who would drop whatever they are doing, the moment they hear a match ‘start’ to be glued to their screens while munching on Bingo!. Be it a romantic proposal, a youthful flirting moment, a friendly shoulder lent to clean the fan at home or a dentist ready to work on his patient’s teeth, everything takes a back seat when the match ‘starts’. With the start of every match, munching on their favourite Bingo! snack has to start.
Watch TVCs here:
Bingo! IPL – Fan
Bingo! IPL – Dentist
Bingo! IPL – Proposal
Bingo! IPL – Dog
Commenting on the campaign, ITC Foods spokesperson said, “Cricket in India is an extravaganza that brings individuals together from all walks of life to enjoy and experience an exciting game. At Bingo! our focus is to keep the fun and quirk alive in the lives of consumers. We hope that fans and consumers would enjoy the line-up of enlivening and fun-filled communication Bingo! has in store for the upcoming cricketing season . This year, fans will experience cricket differently, where their homes will turn into a virtual stadium while they enjoy every moment of the match on their screens. We, at Bingo! wanted to remind them of the lip-smacking experience they can enjoy within the safe confines of their homes, without losing out on their spirits, snacks or fun.”
The campaign will be broadcasted across television and digital media.
About ITC Foods: A Division of ITC Limited
ITC’s branded packaged foods business is one of the fastest growing foods businesses and the one of the largest foods company in India, driven by the market standing and consumer franchise of its popular brands – Aashirvaad, Sunfeast, Bingo!, Yippee!, Kitchens of India, B Natural, Mint-o, Candyman, Fabelle, Sunbean and GumOn. The Foods business is today represented in multiple categories in the market – Staples, Spices, Ready-to-Eat, Snack Foods, Bakery & Confectionery and Juices & Beverages.
ITC’s Foods brands delight millions of households with a wide range of differentiated, value-added products developed by leveraging ITC’s in-house R&D capabilities, deep consumer understanding, knowledge of preferred Indian tastes, agri-sourcing & packaging strengths, and an unmatched distribution network.
ITC’s uncompromising commitment to the health and safety of its consumers ensures adherence to the highest levels of quality, safety and hygiene standards in manufacturing processes and in the supply chain. Going beyond process control, ITC ensures that quality standards are stringently adhered to while choosing ingredients that go into the preparation of its food products.
The business continues to invest in every aspect of manufacturing, distribution and marketing to ensure that it can leverage emerging opportunities and fulfill its aspiration of being the most trusted provider of branded packaged foods in the country. ITC’s Foods business also exports its products to the key geographies of North America, Middle East and Australia.