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Pratibha Advertising Implements Edge1 Software For OOH Advertising

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Shreshtha Verma
Shreshtha Verma
Shreshtha Verma is a media professional with 6 years of experience in journalism, including 2 years as a freelance writer and 4 years in full-time roles. With degrees in mass communication and law, she specializes in business reporting and has 3000+ bylines to her credit. Passionate about journalism, she excels in storytelling, writing, researching, editing, reporting and team leading.

Edge1, the leading out-of-home (OOH) software for media owners proudly announces the implementation of Edge1 software in Pratibha Advertising, Bihar’s leading outdoor advertising company.

From the implementation, Pratibha is able to manage all its outdoor media inventory, leads, campaigns, operations, and finance on one unified platform.

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Pratibha’s growing number of media are positioned in trusted, contextually relevant environments, with strategically placed hoardings, their outdoor media sites connect with more people on the go than any other media. Their network enables advertisers to deliver targeted messages that activate and engage the audience, reaching over 3 million audiences every month.

Pratibha has implemented the Edge1 web-based media owner platform to enable campaign automation and transparent proof-of-performance (POP) delivery across their network to their clients.

Edge1’s strength in managing static OOH networks made it a natural fit for Pratibha, which dealt with static media exclusively for years. The Edge1 sales tool also lets Pratibha quickly respond to queries and send media plans.

Upinder Singh, Project Director of Edge1 Software, says “I can’t be more than happy, to start the implementation in Pratibha. With Pratibha on board with us, now Edge1 is implemented in almost all states of India, with top media owners companies working with us. We’ve again geared all teams to make it yet another successful implementation. And now, when Edge1 supports digital out-of-home as well as static, Pratibha is in a good position to expand its business down a new avenue.”

Edge1’s outdoor advertising media automated solution is built specifically for OOH, opening up the opportunity to a wider reach of media buyers, making it easier than ever to buy, sell and deliver successful campaigns and maximize advertising revenue. Edge1’s outdoor media automation software enhances revenue and business process workflow at scale.

 

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