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BIBA Appoints Publicis India As Creative Agency

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Shreshtha Verma
Shreshtha Verma
Shreshtha Verma is a media professional with 6 years of experience in journalism, including 2 years as a freelance writer and 4 years in full-time roles. With degrees in mass communication and law, she specializes in business reporting and has 3000+ bylines to her credit. Passionate about journalism, she excels in storytelling, writing, researching, editing, reporting and team leading.

India’s leading ethnic fashion brand for women, BIBA has appointed Publicis India as its creative agency.Won after a multi-agency pitch, Publicis India will be providing full-service responsibilities including advertising, strategic direction and brand activation ideas. The account will be serviced out of New Delhi.

Commenting on the appointment, Siddharath Bindra, Managing Director, BIBA Apparels Pvt. Ltd. said: “I am happy to associate with Publicis as our communication partner for our brand as the company brings quality of experience with them. For BIBA; we always look for a partner who can understand and resonate with the aesthetic of the brand and we saw this in the Team and the work they presented. We look forward to partnering with them.”

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On winning the account, Srija Chatterjee, Managing Director, Publicis India said: “We are delighted to have BIBA Apparels as our client. It also feels great that our strategic approach and communication idea found resonance with what BIBA has in mind for the Indian market and hope to maintain the brand as a favourite of Indians. To reinterpret a brand’s strength is once-in-a-lifetime opportunity and we are looking forward to working on it.”

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