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BigBasket Joins Hands With MoEngage To Drive-Up Metrics For Its App Business

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Shreshtha Verma
Shreshtha Verma
Shreshtha Verma is a media professional with 6 years of experience in journalism, including 2 years as a freelance writer and 4 years in full-time roles. With degrees in mass communication and law, she specializes in business reporting and has 3000+ bylines to her credit. Passionate about journalism, she excels in storytelling, writing, researching, editing, reporting and team leading.

MoEngage, the intelligent customer engagement platform recently announced its partnership with bigbasket, India’s largest online supermarket. The partnership will help enhance customer retention and loyalty for bigbasket through MoEngage’s omni-channel communication platform.

MoEngage will further bigbasket’s focus on retention and help deliver hyper-personalized offers, recommendations and order updates to its customers across the different platforms. Leveraging MoEngage’s journey builder feature, Flows, bigbasket will be able to automate workflows to deliver consistent and relevant messages to customers based on their transaction history and preferences. MoEngage will also leverage its AI Engine, Sherpa, to automatically optimize the message content and deliver it at a time when it is most likely to be read by the customer.

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Speaking about this, Mr Raviteja Dodda, Co-founder & CEO, MoEngage said, “Context is the essence of e-commerce. Being able to reach the right user with the right message at the right moment is super-critical. We are confident that MoEngage’s product features such as Flows, Sherpa and Push Amplification+ will not only help bigbasket increase its reach, but also provide a personal touch to their communications across the web, mobile, and email. We are excited to begin this partnership with them and look forward to adding value bigbasket’s business in the coming months.”
Adding his comments, Mr Anand Bhaskaran, Head, Digital Marketing, bigbasket, said, “Customer retention is one of the most important metrics we track at bigbasket. The key to higher retention is delivering consistent and personalized messages to our customers. We hope to leverage MoEngage’s capabilities to segment our customer base, map their journey, craft personalized messages at each stage of our customer’s lifecycle, and automatically
deliver these messages at the right time. We look forward to further enhance our retention rates and customer lifetime value with the help of MoEngage.”

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Brands such as OYO, Ola, Gaana, Wynk, Airtel, Future Retail, McAfee, Samsung, Mashreq Bank, and more trust MoEngage to understand customer behavior and engage them across channels to improve retention and LTV. It has been featured in the 2019 Gartner Magic Quadrant and is the overall highest-rated vendor in the 2019 Gartner Voice of Customer report for mobile marketing automation.

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