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Advertising Veteran, Tara Sinha Is No More

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Reportedlt, the veteran of Indian advertising industry, Tara Sinha has passed away. She was the founder of Tara Sinha Associates, later known as Tara Sinha McCann Erickson.Interestingly she has devoted more than 50-years of her life to the fields of advertising, Public Relations, External Affairs, Issues Management and Corporate Communications.

Having spent a long time in the industry, she was also a recognised advisor in marketing. Unfortunately, she passed away in afternoon at her Gurugram house.

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Sinha was also a columnist and a speaker on advertising and quality of life communications and wrote two columns, one in a national daily and the other a marketing and advertising journal.

This is not it, the super lady was also a member of several organisations, including Governing Council of India Habitat Centre, the Chartered Institute of Marketing, UK, the Delhi Advertising Club, India, Market Research Society, UK and the Association of Qualitative Research Practitioners, UK.

Below is a note written on Tara Sinha’s journey, in her own words (sourced from her LinkedIn page):

Completing an Advertising Diploma Course at the City of London in 1954, I joined D J Keymer, Calcutta, the Indian subsidiary of S H Benson (now involved into O & M).In 1955 Benson shut down the Calcutta Branch; all the staff gathered together to form Clarion and I found myself at 23 a Director of an ad agency!

I relocated with my husband to Bombay in 1963 and headed Clarion’s Bombay Office. From Bombay, back to Calcutta and then to New Delhi to run ACIL, the Indian off shoot of Clarion.The BIG change was when joinedThe Coca-Cola Export Corporation. These were troublesome times for wholly owned foreign companies; Coke closed and some of us were relocated to the USA.

I was one of the fortunate ones moving to the Corporate Headquarters at Atlanta, Georgia.professionally as well as personally this move resulted in significant developments. Exposure to the world gave me the confidence to face later challenges. And challenges they certainly were!in 1984, I returned to Clarion having been persuaded to do so by both my ‘veteran’ Clarion colleagues and my friends and associates at McCann Erickson. While I was still with Clarion in the 1950’s/60’s they had formed a joint venture with Clarion; while this had been dissolved some years later there an associate link remained between the two agencies.The following period turned out to be the most challenging. For reasons best known to them Clarions decided to “Terminate” my employment.

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This they did by sending me a legal notice…But sadly for them they forgot to inform either their associate McCann Erickson or their major MNC clients, Nestle and Gillette. This lapse led to the formation of Tara Sinha Associates. TSA succeeded; later became Tara Sinha McCann Erickson or TSME. Two subsidiaries: Admar, a MR agency and Result, a below the line/direct marketing were formed; branches were opened in Baombay, Calcutta, Bang alore, Madras and Kahtmandu. Then after 10 years I left TSME to McCanns and today it is known as ME!

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