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Moment Marketing: Case Study of Indian Brands

Moment marketing is a strategy in which brands aim to create and capitalize on timely, relevant, and opportunistic marketing campaigns in real-time. It involves...

GoAir receives highest FOUR-STAR rating voted by 1.4 million passengers

India, 16 November 2019: 1.4 million passengers gave GoAir the highest approval rating of FOUR-STAR, making it the only airline this year, in its category to...

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