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Panic Buying Soars: 80-100% Surge In Sales Of bigbasket & Grofers

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Fear of a complete lockdown has lead consumers to panic buying, so much so that online grocery players are recording double sales. Leading brands in the category like Bigbasket and Grofers have recorded an 80-100% surge in sales. Mumbai, Bangalore, Pune and Ahmedabad have seen a higher surge followed by Delhi NCR and Hyderabad told sources.

Grofers has seen a rise of 45% in the number of orders and 18% in order value said Albinder Dhindsa, Co-Founder & CEO, Grofers.

“Over the last couple of days, we have seen customers buying items on our platform in large quantities across cities as well as categories,” said Dhindsa.

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According to Dhindsa Mumbai, Bangalore, Pune and Ahmedabad have seen a higher surge with nearly 80% growth followed by Delhi NCR and Hyderabad at a 60% spike in business.

Grofers has also seen a rise of in both the number of orders as well as order value. While the number of orders is increased by 45%, the order value has recorded 185 growth, he told.

While daily use items are the common orders, personal hygiene products are the most sold items.

“Personal hygiene products, followed by floor cleaners have seen a surge in demand along with immunity-boosting products such as chyawanprash and honey. Essential items such as atta, dal and rice are also being bought in large quantities by our customers,” added Dhindsa.
bigbasket, the other major one-stop-shop also witnessed 2x growth in orders. According to bigbasket spokesperson, the company has witnessed a 2x growth in orders in recent days and baskets have become larger by 15-20%.
“The increased demand has been for essentials such as staples, atta & dal, fruits, and vegetables. bigbasket is in control of the supplies given that a predominant share is from their private label products,” added the spokesperson.

Taking about the precautions, the spokesperson told that they’ve been closely monitoring the situation with regard to the Covid-19 outbreak. Based on this, they have also initiated precautionary measures through heightened safety protocols across all our offices and warehouses pan-India.

Experts believe that the major reason behind this surge is the fear of Covid-19 among citizens.

A leading industry expert said that people who are working from home, on sick leave, or trying to avoid contact with others are ordering more products to be delivered to their house.

“It will also be equally important for these platforms like bigbasket, Grofers or Amazon Pantry to be able to keep up with the demand and be able to meet them in a defined time,” added the expert while expressing his concern about the shortage of products.

However, as of now, the online grocery stores are not facing any shortage. Despite the sudden surge in the orders, both bigbasket and Grofers perfectly managed to meet the increased demand of consumers. According to bigbasket spokesperson, they are currently not facing any shortage for FMCG branded products except in the case of sanitizers.

“Our supply chains have not faced issues so far, and we are working closely with our manufacturers to make products on our platform available to our customers, at the right prices,” told  Dhindsa.

“While all of these platforms are popular and will continue to have good traffic, this surge is obviously temporary and will settle down as the pandemic subsides, concluded the expert.

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