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Amul Brings Back It’s Classic 90s Advertisement During The Ramayan & Mahabharat On DD

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Shreshtha Verma
Shreshtha Verma
Shreshtha Verma is a media professional with 6 years of experience in journalism, including 2 years as a freelance writer and 4 years in full-time roles. With degrees in mass communication and law, she specializes in business reporting and has 3000+ bylines to her credit. Passionate about journalism, she excels in storytelling, writing, researching, editing, reporting and team leading.

On popular demand, Amul brought back a few of its old, popular ads from the 90s during the Ramayan & Mahabharat retelecast on Doordarshan. The move invoked a wave of nostalgia among Indian viewers who are currently observing a 21-day lockdown in the light of the coronavirus pandemic.

The dairy brand had earlier tweeted that it’s going into ‘retro mode’ by bringing back some of its classic ads from the bygone era. These include ads from Amil Ice Creams, Amulya Premium  Dairy Whitener and Amul Butter among others.

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Amul’s social media handles shared some of these iconic ads, reviving nostalgia with its familiar and catchy jingles.

After India went into lockdown, Prasar Bharati announced that it will retelecast two of India’s iconic TV shows – Ramanand Sagar’s Ramayan and BR Chopra’s Mahabharata. The BARC ratings for the former were the highest for any GEC show since 2015.


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