On popular demand, Amul brought back a few of its old, popular ads from the 90s during the Ramayan & Mahabharat retelecast on Doordarshan. The move invoked a wave of nostalgia among Indian viewers who are currently observing a 21-day lockdown in the light of the coronavirus pandemic.
The dairy brand had earlier tweeted that it’s going into ‘retro mode’ by bringing back some of its classic ads from the bygone era. These include ads from Amil Ice Creams, Amulya Premium Dairy Whitener and Amul Butter among others.
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On Popular Demand, we are pleased to share with you the #Amul advertisement from the 1990's during #Ramayan and #Mahabharat – #Icecream – Chalo Chalo pic.twitter.com/TgvTnyQlCM
— Amul.coop (@Amul_Coop) April 5, 2020
On Popular Demand, we are pleased to share with you the #Amul advertisement from the 1990's during #Ramayan and #Mahabharat – #Manthan pic.twitter.com/jt9fr5kQah
— Amul.coop (@Amul_Coop) April 5, 2020
On Popular Demand, we are pleased to share with you the #Amul advertisement from the 1990's during #Ramayan and #Mahabharat – #Amulya – Tea & Coffee pic.twitter.com/us0KI1aA7I
— Amul.coop (@Amul_Coop) April 5, 2020
On Popular Demand, we are pleased to share with you the #Amul advertisement from the 1990's during #Ramayan and #Mahabharat – #Butter – Draupadi Swayamvar pic.twitter.com/FABO4gidW0
— Amul.coop (@Amul_Coop) April 5, 2020
Amul’s social media handles shared some of these iconic ads, reviving nostalgia with its familiar and catchy jingles.
After India went into lockdown, Prasar Bharati announced that it will retelecast two of India’s iconic TV shows – Ramanand Sagar’s Ramayan and BR Chopra’s Mahabharata. The BARC ratings for the former were the highest for any GEC show since 2015.
