Affle (India) Limited, the leading consumer intelligence platform company has announced the launch of Vizury Engage360. It’s a new omnichannel marketing platform to help marketers unify their communication across connected channels and devices.
Consumers today spend a significant amount of time on their connected devices and marketers engage with them across multiple channels including digital advertising, email, messaging, apps and social media etc. Most marketers use multiple platforms to reach out to users across channels with disjointed communication and minimal personalisation. Vizury Engage360 aims tosimplify the life of a digital marketer by connecting all devices and channelsover its unified platform. This would allow marketers to craft unique consumer journeys to drive higher conversions and ROI powered by AI and ML algorithms.
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Commenting on this launch, Anuj Khanna Sohum, the Chairman, MD and CEO at Affle said“Our Vizury Engage360 is a revolutionary omnichannel platformthat significantly strengthens our CPCU driven business model. Itdelivers greater ROIfor marketers byoptimising consumer conversions across free owned channels as well as paid programmatic channels through a unified platform.With timely communications like e-commerce triggers for cart abandonment alerts, time-sensitive discounts, price drop alert, restock alert, marketers can drive measurable incremental revenues with Vizury Engage360.”
Vizury Engage360platform aims to bring efficiency in marketing spends by integrating owned CRM channels like emails, notifications, messaging, chatbotapps together with paid programmatic advertising channels through social, native, display and video ads.
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This announcement comes soon after Affle won industry recognition from the Mobile Marketing Association(MMA) and bagged 8 prestigious awards including ‘Technology Company of the Year’ and ‘Best in Show’ at itsSmarties Awards in India. Affle recently filed 14 patents in Singapore & USA which helped strengthen itsTechnology IP portfolio and also opened a new R&D centre in Bangalore.
