The marketing campaign witnessed accounts reach of 341k with over 500k views in 15 days
Zoomcar India shared the success of it’s marketing campaign #BeatPeZoomkar with over 50 upcoming rappers in India. Zoomcar revealed that the marketing campaign witnessed huge growth witnessing over 50 entries across India in just 48-hours of campaign launch.
Mainting the same speed, it also gathered an account reach of 341k with over 500k views in just 15 days.
The Insight Behind #BeatPeZoomkar
The campaign has been developed on the insight that rapping culture has become mainstream with more and more young talent looking out for a platform.
As a part of this campaign, Zoomcar Instagram reels initiative discovered rapping talent from all corners of the nation and gave them 5 key words – ZoomKar, Download, Luxury, Home Delivery and Price. Zoomcar with an Instagram base of 129K wanted young talent to have access to a captive audience and in just 15 days the campaign witnessed accounts reach of 341k with over 500k views.
Commenting on the success of the campaign Nirmal NR, CEO, Zoomcar India said “With our #BeatPeZoomkar campaign we wanted to give upcoming rappers in India an opportunity to showcase their skills.
We are happy to announce that within the first 48 hrs Zoomcar witnessed over 50 entries across India, garnering a cumulative view of over 500K. We wish to urge other brands to identify such talent and give them the platform and exposure they need, he added.
Sharing her experience of being a part of this campaign, one of the rappers Srushti Tawade said, “I’m glad to be a part of Zoomcar’s Instagram reel campaign. The fact that Zoomcar decided to help rap artists shine through this campaign was instantly attractive to me.
“I wrote, rapped & edited the reel myself, which was a fun experience. Writing a rap about an app is a first for me. I didn’t know if people would like to watch this attempt of mine. However, I took it as a challenge to make sure this rap was as enjoyable & loved as any other. Moreover, featuring on Zoomcar’s official page was a bonus. Thank you so much for this opportunity,” she added.