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Times OOH establishes strong foothold in Delhi with Train Branding Media on Pink Line

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Shreshtha Verma
Shreshtha Verma
Shreshtha Verma is a media professional with 6 years of experience in journalism, including 2 years as a freelance writer and 4 years in full-time roles. With degrees in mass communication and law, she specializes in business reporting and has 3000+ bylines to her credit. Passionate about journalism, she excels in storytelling, writing, researching, editing, reporting and team leading.

Delhi Metro is the largest and busiest metro in India with more than 285 stations, spanning 391 kilometres, across Delhi, Gurgaon and Noida. Of this, Times OOH has won the train wrap media rights at Pink line with its distinct “U” shape, serving 38 stations on the busy ring road. It circles Delhi all the way from Majlis Park and Azadpur in North to Punjabi Bagh and Rajouri garden in the West to BhikajiCama Place and Dill Haat in South to Mayur Vihar and Shiv Vihar in East.

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Due to the interchanges with almost all the other major lines, such as the Yellow, Blue, Green, Red, Orange and Violet lines, it becomes an essential commuting option for Delhiites. The pink line also has an interchange with Airport Express line at South Campus Metro station making it convenient for the airport-bound travellers. All these interchanges make the Pink line very versatile for metro travellers. On Pink line you will find a healthy mix of passengers; The shoppers on their way to popular Sarojini Nagar, Lajpat Nagar, South Extension and INA markets, the professionals going back home, the students, the Government officials and the tourists through a well-connected network at Hazrat Nizamuddin Metro Station and Airport. Our research tells that 48% of passengers spend more than 45 minutes travelling on this line. 51% of the passengers belong to the service class and are the primary decision-makers of their households.

Shekhar Narayanaswami, CFO and Head of Acquisitions, Times OOH said, “We plan to serve 52 trains on the Pink line offering high impact media options like trains wraps, followed by In-train media of more than 3500+ static sites and 1800+ digital screens. We already have expertise in metro media through our long association with Mumbai Metro One line and our previous association with Delhi Metro. We look forward to our next innings with DMRC and are confident that we will replicate the same success story on the Pink line of DMRC too. This also helps us consolidate our presence in Delhi NCR area”

In the Delhi NCR, apart from DMRC – Pink Line, Times OOH has exclusive media rights at Delhi Airport, 156 Bus Queue Shelters and the entire stretch of Yamuna Expressway.

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