Marketing

Rasna, one of the world’s largest manufacturers of instant fruit-based concentrate has launched a digital forward strategy this summer season. Known for its “I Love You Rasna” Tagline for years, Rasna has chosen to expand its usage and involvement...

Mankind Pharma, the 4th largest pharmaceutical company in India (As per IQVAI, TSA) has expanded its OTC range of products. Since 2013, ‘Health OK’, a multivitamin tablet, has been a part of the drug category and has now been...

Noting that Prime Minister Narendra Modi’s call to expand the Indian agriculture sector with better post-harvest food processing facilities is an opportunity for the country’s agrochemical industry, Insecticides (India) Ltd. highlights that realising such a move is possible by...

Hero Motors Company unveiled its new hi-end export-oriented manufacturing plant at the ambitious Hero E-Cycle Valley Ludhiana, giving the company an edge in production of premium bicycles and E Cycles. Envisaged as a manufacturing hub for the global market,...

At the time of this corona epidemic, such an atmosphere has been created that most of the people have started confining themselves to their homes. Most of the office work of epidemic is also being done from home, for...

 Duroflex, India's leading sleep solutions company, has opened its third Experience Centre in Bengaluru to offer an immersive shopping experience to people looking for a range of healthy and high-quality sleep solutions from a trusted brand along with a...

The new TVC communication launched for Sunfeast YiPPee! Saucy Masala variant, showcases the differentiated red coloured noodle block along with a special masala delivering the tanginess of sauce ITC Ltd.’s YiPPee!, known for its round instant noodle blocks and long...

With people becoming more health-conscious, the eating patterns are changing. From Bikano spicy mixture, people are now shifting to Bikano diet mixture. Manish Aggarwal, Director, Bikano talks about this new normal! The widely popular and ready-to-eat traditional Bikano spicy mixture...

Stratbeans, a leading provider of AI-BASED ONLINE LEARNING SOLUTIONS, announced the introduction of its modern, advanced digital solution which is designed to drive better sales enablement in the corporate sector. The employment of the new advanced digital solution would...

Everyone enjoys comedy. It lightens up moments and reminds us that everything in life need not be taken seriously. Entertaining consumers with fun, light-hearted and witty conversations has been the motto of brand Bingo!, the preferred snacking choice of...