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BLUED Collaborates with SHUBH MANGAL ZYADA SAAVDHAN

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Shreshtha Verma
Shreshtha Verma
Shreshtha Verma is a media professional with 6 years of experience in journalism, including 2 years as a freelance writer and 4 years in full-time roles. With degrees in mass communication and law, she specializes in business reporting and has 3000+ bylines to her credit. Passionate about journalism, she excels in storytelling, writing, researching, editing, reporting and team leading.

Blued, India’s largest gay social dating app collaborated with the movie Shubh Mangal Zyada Saavdhan and announced a contest letting the winners meet and greet the star cast of Shubh Mangal Zyada Saavdhan; Ayushmann Khurrana and Jitendra Kumar. The much talked about social romantic comedy-drama Shubh Mangal Zyada Saavdhan is all set to cut across several gender and sexuality barriers by being one of the first mainstream Hindi film industry feature-length films based on the sensitive topic of same-sex marriage. The film features the versatile actor and current heartthrob of the nation Ayushmann Khurrana with Jitendra Kumar, Gajraj Rao, and Neena Gupta. This film is anticipated to be one of the biggest hits of the year while addressing crucially sensitive topic of LGBTQI+ identity proclaiming that love is love irrespective of gender stereotype.

Read More: PVR Cinemas Ranked 2nd in India and 17th Globally, Annual Report (FY 2018-19)

The spokesperson for Blued Sanyam Sharma – Marketing Director, Blued India commented, “Blued is the largest gay social app in India. While we have done out of the box campaigns in India, which focusses on strengthening the LGBTQI+ community with Shubh Mangal Zyada Saavdhan, being associated as exclusive dating partner, we aim at registering our presence as a brand which will always stand for the community rights and position our brand strongly to help the LGBTQ community in India.”

One of the winners, Jayant went out to comment on the still prevalent injustices which LGBTQI+ members have to face in the current Indian society even after the decimalization of section 377. He said, “Although the act of love has been decriminalized still the stigma is so deep-rooted in the Indian psyche that we feel suffocated. With films like Shubh Mangal Zyada Saavdhan and apps like Blued, we at least get a chance to breathe freely and come into the limelight with the dignity that we deserve but haven’t ever received. I am very thankful to Blued for giving us this opportunity to meet Ayushmann sir and hear his enlightening thoughts of the gender identity crisis that I and many of my friends face on a day to day basis.”

Let us tell you Blued is currently the largest gay social network app in the world. Launched in 2012, the free app now counts 40 million users with the majority still in its country of origin, China. The application is available on Android and iOS. Its features include verified profiles, live broadcasting, a timeline, and group conversations. Committed to the legitimization of same-sex, the gay dating app is currently valued at $600 million. With the majority of users in China will be changed to India’s no. 1 gay app.

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