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Hero Lectro Launches Cargo Vehicle HeroLectro WINN
HeroLectro, the EV arm of the Hero Motors Company (HMC), today announced the launch of its first purpose-built cargo vehicle Hero Lectro WINN, an E Cycle designed specially to address the evolving needs of last-mile e-commerce delivery in India....
Grapes Digital bags the PR mandate for Mankind Pharma
Grapes Digital will be responsible for public relations strategy, planning, and execution for Mankind Pharma and the seven brands under the corporate brand; Prega News, Manforce Condoms, Gas-O-Fast, Acnestar, Health OK, Safekind, and Unwanted72. The agency will strengthen Mankind...
E-Commerce can be a major growth driver for FMCG in 2021
If there is one business that has distinctly gained during the unprecedented Covid-19 pandemic, it is e-commerce. And this gain has occurred across product categories and sectors. Building on this advantage, there would be only more traction for e-commerce...
PM’s Call to Tap Food Processing may Revolution in Agrochemical Field
Noting that Prime Minister Narendra Modi’s call to expand the Indian agriculture sector with better post-harvest food processing facilities is an opportunity for the country’s agrochemical industry, Insecticides (India) Ltd. highlights that realising such a move is possible by...
Hero Motors Unveils its New plant at Hero E-Cycle Valley Ludhiana
Hero Motors Company unveiled its new hi-end export-oriented manufacturing plant at the ambitious Hero E-Cycle Valley Ludhiana, giving the company an edge in production of premium bicycles and E Cycles. Envisaged as a manufacturing hub for the global market,...
Food Hygiene has become foremost priority post COVID
One of the most desirable consequences of Covid-19 has been the increased all-round consciousness for hygiene. And among several types of hygiene such as personal hygiene, environmental hygiene etc which impact our day-to-day lives, food hygiene has naturally emerged...
Tupperware India Celebrates ‘Care for Food’ Month This April
Tupperware, a conscientious global premium homeware brand based out of Orlando, US, celebrates the spirit of ‘Care for Food’ in the month of April every year. The initiative intends to create awareness regarding food preservation and inspires the public...
How short video apps stepped up in ongoing war against Covid-19?
With the world adhering to norms like social distancing in the prevailing lockdown and Covid-19 scenario, social media and short video platforms have helped people come closer, at least virtually. Propelled by the lack of recreation options, activities on...
Amul Brings Back It’s Classic 90s Advertisement During The Ramayan & Mahabharat On DD
On popular demand, Amul brought back a few of its old, popular ads from the 90s during the Ramayan & Mahabharat retelecast on Doordarshan. The move invoked a wave of nostalgia among Indian viewers who are currently observing a...
5 Lessons From China That Brands In India Can Leverage: WPP
While the world is going through the Covid-19 havoc, WPP plc releases its point of view on "COVID-19 – INDIA’S SENTIMENT & IMPACT ON BRANDS." Headquartered in WPP plc are a leading multinational communication, advertising, public relations, technology, and...