Brands have always prioritized the attention of their consumers. They have always come up with all the innovation in the world to grab as much attention as they can. On that note, let’s talk about the recent trend of Hollywood movies in India who are using unique and innovative outdoor advertising ideas for the upcoming fantasy adventure comedy-drama, Jumanji: The Next Level to be done in Mumbai.
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Outdoor advertising, also known as Out Of The Home advertising (OOH) is any advertising directed at consumers outside of their homes to publicise a business. As part of the marketing initiative before the launch of the movie, Sony Pictures, along with its outdoor agency, Raya Media went all out on OOH. The 3D innovation gripped attention and the idea and execution generated an enormous response from passersby.
The agency’s motive was to make sure that the communication stands out for which OOH was the perfect fit. The makers of Jumanji: The New Level, believes that OOH can help them exercise such a kind of larger than life display. Raya Media is committed to delivering and catering to the expectations of the clients to the maximum. This particular one was through media innovation. They prioritized on only three sites in the entire campaign, each of them powerful in their own possible way, designed to stand out in all circumstances. It was a great example of executing a very visible campaign with minimal budgets.
When asked about the spending, Raya media told the sources that this particular campaign cost them around 15 lakhs but they guaranteed that it was all worth it. OOH is advertising that reaches consumers while they are outside their homes and is something new which people welcome with open arms.
However, this is not the first time that Hollywood used Out Of The Home advertising to reach out to greater masses. In the past, films like Avengers Endgame, Men in Black and Mission Impossible has used this marketing technique to deliver eyeballs for their viewers and clients. They said that it was a great way to interact with their target group.
