We all remember the gorgeous face and the jaw-dropping acting of Shanti from Om Shanti Om in 2007, don’t we? Well, that was the first time we ever saw Deepika Padukone on the big screen and it’s been thirteen years since but she still remains a beloved face for directors as well as brands. The actress, who turns 34 today, has not only been the eye candy of all her viewers but also has a lot of brands going crazy for her. She remains a favourite face for many brands.
From Tanishq to Coca-Cola, Oppo and Axis Bank, the actress has been a beloved face for various brands. She has taken care of her personal and professional brand very elegantly. On her birthday, we take a look at her ever-increasing brand value and brand associations. Breaking the stereotypes of Bollywood, she has done various unconventional roles in the industry.
Deepika Padukone remains one of the highest-paid female brand ambassadors in India. She reportedly charges around 6-8 crores per endorsement deal, almost equal to his male-counterparts like SRK and Salman Khan. The actor has endorsed various brands such as Nescafe, L’Oreal Paris, Lux, Oppo, Royale Atmos, Tetley Green Tea, Nestle Fruita Vitals, Jio, Axis Bank, Tanishq, Coca-Cola, Goibibo, Gillette Venus, Vistara, Britannia and Kellogg’s.
But what exactly is the reason behind her high brand value? Experts believe that it’s her clean image that has made her emerge at the top and being everyone’s favourite. Along with the big labels, she herself is emerging quietly as an active investor in consumer-focused start-ups with the latest investment being in the yoghurt brand Epigamia.