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Chimp&z Inc wins the digital mandate for Raw Beauty

Merge Infinity Global Network's Chimp&z Inc has bagged the digital mandate of homegrown skincare essentials brand, Raw Beauty. As per the mandate, the agency will be responsible for formulating a brand tonality, crafting social media communications, looking into digital...

WATConsult’s Recogn unveils the 4th report of WATInsights

Voice Commerce is making its way into the Indian customers’ shopping habits faster than ever. The number of voice shoppers in India is poised to grow at an impressive rate of 103 per cent by the end of 2022...

SWA reveals top six winning scripts of Script Lab 2022

Screenwriters Association has revealed the names of top six winning scripts of ‘Script Lab 2022’. Script Lab is an initiative by SWA to provide a platform to emerging screenwriters. It provides them an opportunity to be mentored by professionals.  SWA...

Zoomcar shares the success story of #BeatPeZoomkar

Zoomcar India shared the success of it’s marketing campaign #BeatPeZoomkar with over 50 upcoming rappers in India. Zoomcar revealed that the marketing campaign witnessed huge growth witnessing over 50 entries across India in just 48-hours of campaign launch. Mainting the...

How short video apps stepped up in ongoing war against Covid-19?

With the world adhering to norms like social distancing in the prevailing lockdown and Covid-19 scenario, social media and short video platforms have helped people come closer, at least virtually. Propelled by the lack of recreation options, activities on...

Amul Brings Back It’s Classic 90s Advertisement During The Ramayan & Mahabharat On DD

On popular demand, Amul brought back a few of its old, popular ads from the 90s during the Ramayan & Mahabharat retelecast on Doordarshan. The move invoked a wave of nostalgia among Indian viewers who are currently observing a...

5 Lessons From China That Brands In India Can Leverage: WPP

While the world is going through the Covid-19 havoc, WPP plc releases its point of view on "COVID-19 – INDIA’S SENTIMENT & IMPACT ON BRANDS." Headquartered in WPP plc are a leading multinational communication, advertising, public relations, technology, and...

Panic Buying Soars: 80-100% Surge In Sales Of bigbasket & Grofers

Fear of a complete lockdown has lead consumers to panic buying, so much so that online grocery players are recording double sales. Leading brands in the category like Bigbasket and Grofers have recorded an 80-100% surge in sales. Mumbai,...

BLUED Collaborates with SHUBH MANGAL ZYADA SAAVDHAN

Blued, India’s largest gay social dating app collaborated with the movie Shubh Mangal Zyada Saavdhan and announced a contest letting the winners meet and greet the star cast of Shubh Mangal Zyada Saavdhan; Ayushmann Khurrana and Jitendra Kumar. The...

PVR Cinemas Ranked 2nd in India and 17th Globally, Annual Report (FY 2018-19)

PVR Cinemas, the largest and the most premium film exhibition company in India, got recognized for its Annual report for FY 2018-19 in the Vision Awards Annual Report Competition and was ranked 2nd in India and 17th   globally. Additionally,...

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