Mumbai, India – FCB Group India, a leading advertising and communications company, announced today its strategic move to bolster its Digital Media, CX, and Performance offerings in India through the introduction of FCB/SIX, a renowned and award-winning creative data specialty.
Enhancing Data Activation and Customer Experiences
FCB/SIX specializes in enabling clients worldwide to leverage their data, performance media, and customer experiences to drive immediate and impactful outcomes. The suite of digital services provided includes Digital Media Planning & Buying, E-commerce Marketing, UI/UX Design & Development, CRM & Martech Solutions, Search Engine Optimization, App Store & E-commerce Optimization, Creative Performance Production Hub, Data Studio, and a Command Centre for Listening & Online Reputation Management. The practice operates in close collaboration with IPG’s data specialist, Acxiom, as well as external partners such as Meta, Google, and Salesforce.
Expanding Reach and Capabilities
The launch of FCB/SIX in India follows closely on the heels of FCB Group India’s recent acquisition of Kinnect, now rebranded as FCB Kinnect. By leveraging Kinnect’s team of 115 platform and data experts, FCB/SIX India aims to drive comprehensive marketing strategies, including retention, engagement, and loyalty, using its proprietary tools and techniques. The introduction of FCB/SIX in India builds upon the global momentum it has gained over the past two years, with expansions in Brazil, New Zealand, and the UK in 2022, along with enhanced capabilities and presence in New York, Chicago, Montreal, and Toronto.
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Enriching Client Offerings and Global Reach
With an impressive clientele that includes Amazon, Uber, SBI Cards, RPSG Group, Google, Vistara, Reliance Digital, ZF Aftermarket, Aditya Birla Fashion and Retail, and Disney+ Hotstar, among others, FCB/SIX aims to bring dynamic capabilities that will further scale businesses for clients both nationally and internationally. Furthermore, FCB/SIX will serve as a global center of excellence for FCB offices worldwide, enabling clients to unlock growth, scale, and efficiencies using data and technology.
Appointment of Chief Business Officer and Leadership Team
FCB Group India has appointed Ankit Banga as Chief Business Officer to spearhead the operations of FCB/SIX in India. With over a decade of experience in digital transformation, brand building, and customer experience, Ankit is enthusiastic about his new role. Assisting Ankit in this endeavor will be Bharatesh Salian, Sr. VP of Marketing Science and Customer Experience, FCB/SIX India, and Dhruv Shah, VP – Web Strategy & Organic Search, FCB/SIX India.
Strategic Vision and Future-focused Integration
Tina Allan, FCB Global Partner, Data Science and Connections, commented, “FCB Group India’s acquisition of Kinnect has positioned us perfectly to expand FCB/SIX in the region and deliver the timely business activation required to enhance enduring brand value for clients. By introducing FCB/SIX to the market, we will continue to develop new capabilities and evolve our services, establishing India’s most future-focused integrated advertising network.”
Rohit Ohri, Chairman and CEO of FCB Group India, emphasized the company’s evolving approach to media and technology, fueled by investments in data-driven creativity. The acquisition of Kinnect positions FCB Group India to offer clients interdisciplinary and integrated digital creative solutions while supporting the expansion of FCB/SIX. Ohri highlighted a recent collaboration between FCB Kinnect, FCB India, and FCB Chicago to create the influencer campaign “Chatpat,” which successfully raised awareness and funds for the NGO.