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Dawinder Pal, Bikanervala Bags Marketing Professional of the Year

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Shreshtha Verma
Shreshtha Verma
Shreshtha Verma is a media professional with 6 years of experience in journalism, including 2 years as a freelance writer and 4 years in full-time roles. With degrees in mass communication and law, she specializes in business reporting and has 3000+ bylines to her credit. Passionate about journalism, she excels in storytelling, writing, researching, editing, reporting and team leading.

Dawinder Pal, the Marketing Head of Bikanervala Foods has been conferred with the Marketing Professional of the Year Award for this year. Organised by CMO Asia at the prestigious National Awards for Marketing Excellence 2020, the award marks another milestone in what has been a fairly long and eventful journey for Mr Pal as marketing professional. The award was given at a virtual event held on Oct 14th 2020.

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A veteran behind several campaigns, Mr Pal’s ‘Barson se Bikano’ campaign for Bikanervala– portraying not only larger-than-life imagery for the brand but also that touched a heartfelt chord with the consumers – was particularly instrumental in earning this most coveted award for him. The recognition is a strong testimony to Mr Pal’s keen and instinctive sense for marketing and branding in an extremely competitive space today.

“In recent years, marketing & innovation has become the need for every business. With too many options available with the consumer in every category; the consumer is becoming more-fickle minded and shifting preferences more often,” said Mr.Dawinder Pal, Head of Marketing, Bikanervala Foods Pvt Ltd.

Creating & sustaining strong brand recall in consumer’s mind & making brand visible has become imperative and is the only key to success, he added.

He feels that in times of such fluidity, to be recognized as the Marketing Professional of the Year has been deeply humbling and satisfying. He dedicates this achievement to his team, “this recognition is also a tribute to the resilient spirit that the entire Team Bikano has been able to inspire and display without whose efforts and collaboration, I wouldn’t have achieved this prestigious award.”

“I would also like to record my most sincere gratitude to the patrons of Bikano whose continued affirmation of trust in brand Bikano and its products has what kept us really going. We hope to continue to serve them with the same sincerity of purpose as well as with our top-quality offerings,” he concluded.

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