Films have always been a great field for the marketeers to market their products. The products are placed in a subliminal way which affects the subconscious minds of the viewers and it is also one of the greatest methods to reach a greater mass. For the recently launched, Salman Khan’s Dabangg 3 sees brands queuing up to be a part of the Chulbul Pandey story. On the 54th birthday of Salman Khan, we take a look on how brands are betting high to be a part of his movie, Dabangg 3.
With making Pepsi a first choice for people and promoting the Likee app all over the social media, the third installment of Salman Khan’s film franchise Dabangg 3, has put a tremendous impact on the people. It feels like it’s not just a story of a cop in Madhya Pradesh but a full fledged set up for all the product placements and an example of good marketing.
Indian cinema has always had an upper hand on its viewers. Starting from DDLJ due to which Indians go crazy about Switzerland till date to Bajrangi Bhaijaan which brought people from Pakistan and India a lot closer, people have always taken Bollywood very seriously. So when Salman Khan comes up with a movie, the only thing the brands see other than entertainment is a great opportunity to market themselves. After all, who doesn’t like sharing screen space with Bhai?
A month earlier when Pepsi decided to make Salman Khan the ambassador of the brand, they couldn’t be more sure about anything else. Pepsi’s collaboration with Bollywood has been a great hit, as per as a Pepsi spokesperson. “Over the last year, SWAG has been an underlying message throughout Pepsi’s campaigns, celebrating the innate self believe of the Indian consumer today. In 2020, we look forward to building the brand’s “Har ghoont mein swag” proposition with Salman Khan”, he added. Dabangg 3 is the first bollywood movie to create an entire song in collaboration with Pepsi.
Dabangg 3 has achieved 80 crores in the first weekend itself and it’s such a joy for Bhai in his birthday month. The film has ensured maximum reach for brands that have placed their products in the film ‘not so subtly’. Apart from in-film branding, the movie has also pulled off all stops for digital promotions.
The first brand placement, that is, the Astral pipes, has positioned itself in the first ten minutes of the movie. Salman Khan has been the face of Astral Pipes since 2014 and the astral pipe cartons placed in the first fight scene is hard to not notice. The film has also made Likee app one of the most followed social media platforms in the recent time. Likee which is a global short video app crossed the 275 million views of the #HudHudDabangg challenge in just two days. Just like box office numbers, social media impressions also took the brand game a notch higher with in-film product placements and brand integrations.
Along with all these brands, the viewers also saw a lot other brands like MX Player, VIVO phone and even the UP police. The film guarantees maximum reach of these brands as it has been released in five different languages, that is, Hindi, Kannada, Tamil, Telugu and Malayalam.