FEATURED

Films have always been a great field for the marketeers to market their products. The products are placed in a subliminal way which affects the subconscious minds of the viewers and it is also one of the greatest methods...

How important is the internet for today's generation? I guess we all know the answer as we cannot go an hour without using the internet and being connected to everyone. So imagine how hard it must be for the...

Mondelez India, the makers & bakers of some of India’s leading snacking brands like Cadbury Dairy Milk, 5Star, Oreo, Bournvita etc., for the very first time throws open the doors, inviting the nation to ‘go Madbury for Cadbury’. Through...

What a year for Prime members! Today, Amazon is celebrating the Best of Prime 2019, revealing how Prime members chose to enjoy the best of shopping and entertainment from Amazon this past year. Prime brings members the best of...

The Paytm Payments Bank was founded as a separate entity in November 2017. In this, the founder of Paytm holds a 51% share. One97 Communications and other subsidiaries of its own 39% and 10% shares respectively. Paytm is currently...

India’s leading ethnic fashion brand for women, BIBA has appointed Publicis India as its creative agency.Won after a multi-agency pitch, Publicis India will be providing full-service responsibilities including advertising, strategic direction and brand activation ideas. The account will be...

MoEngage, the intelligent customer engagement platform recently announced its partnership with bigbasket, India's largest online supermarket. The partnership will help enhance customer retention and loyalty for bigbasket through MoEngage’s omni-channel communication platform. MoEngage will further bigbasket’s focus on retention and...

Twitter is and always have been one of the top social media platforms to facilitate open conversations across the globe. The messages or posts which Twitter famously calls "Tweet" has been a voice of millions of people since its...

After the recent debacle of Facebook, every tech giant is getting cautious about their privacy policies. To build trust even further, Twitter has launched the ‘Twitter Privacy Center’. Twitter took this step to increase the transparency of the work...

Affle (India) Limited, the leading consumer intelligence platform company has announced the launch of Vizury Engage360. It's a new omnichannel marketing platform to help marketers unify their communication across connected channels and devices. Consumers today spend a significant amount of...