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Political Parties Heavily Rely On OOH For Upcoming Delhi Assembly Elections

Out Of Home marketing has always been a great tool for all the fields out there. Be it the film industry or the business market, OOH has always proved itself to be a great asset. This time, even political...

Jumanji: The Next Level Leverage OOH To Grab Eyeballs

Brands have always prioritized the attention of their consumers. They have always come up with all the innovation in the world to grab as much attention as they can. On that note, let's talk about the recent trend of...

Industry Leaders To Look Out For In 2020!

2019 has been a golden year for media, marketing and advertising industry but 2020 is going to be that of diamond's. The top-level movement that this year saw, we sure have a long list of names that we need...

Netsurf & Makani Creatives To Launch Home-grown Natural Cosmetic Brand “Rang Dé”

Netsurf – India’s leading direct selling company, partners with Makani Creatives to launch their home-grown, natural cosmetic brand “Rang De”. Under the partnership, Makani will be responsible for Creatives across print and digital channels along with a 360 degree...

TheSmallBigIdea Wins Social Media Mandate For Upcoming Comedy Film, ‘Good Newwz’

Strengthening its presence in social media marketing of films, full-service digital agency, TheSmallBigIdea has now bagged the Social Media mandate for Dharma Productions’ upcoming comedy film ‘Good Newwz’. The account was won post a multi-agency pitch. As per the...

Mondelez Invites People To Go Madbury For Cadbury Dairy Milk

Mondelez India, the makers & bakers of some of India’s leading snacking brands like Cadbury Dairy Milk, 5Star, Oreo, Bournvita etc., for the very first time throws open the doors, inviting the nation to ‘go Madbury for Cadbury’. Through...

How Public Relations Is Booming In The Era Of Digital Media!

Public relations has always been a game-changer in the world of marketing and communications industry. It has always given a better shape to the company and made it look more approachable and trending to the people out there. But...

Paytm Payments Bank Reports Whooping Profit Of Rs.19 Crores In Financial Year 2019, Increases Advertising

The Paytm Payments Bank was founded as a separate entity in November 2017. In this, the founder of Paytm holds a 51% share. One97 Communications and other subsidiaries of its own 39% and 10% shares respectively. Paytm is currently...

Economic Times Honors Goldmedal Electricals As Most Promising Brand of 2019

Goldmedal Electricals, a leading home-grown fast moving electrical goods (FMEG) company gets recognized as the most promising brand of 2019 by The Economic Times Promising Brands Initiative 2019. The event was conducted in Mumbai on 12th December 2019. The performance...

BIBA Appoints Publicis India As Creative Agency

India’s leading ethnic fashion brand for women, BIBA has appointed Publicis India as its creative agency.Won after a multi-agency pitch, Publicis India will be providing full-service responsibilities including advertising, strategic direction and brand activation ideas. The account will be...

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